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Archive for June 2015

Break up Donations into Monthly Payments

No organization wants this scenario to be true: a prospective donor arrives on your donation page, loves your mission, best friends with your fundraiser, but just doesn’t have the cash to make a full donation. This is an absolute bummer. The result could be abandonment or a lesser amount. However, it is a reality. And…the…

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6 Organizations Embracing Nontraditional Fundraising

Innovation needs strategic focus and creative ingenuity. When properly synced, its power is astronomical. Within 2013 and 2014 alone, $552 million was raised outside of traditional fundraising structures. No doubt about it, this is an incredible time to be in development. From technology maturing to organizations becoming more comfortable with investing, institutions across the globe…

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A Well Oiled Registration Flow

The value of a smooth on-boarding flow should never be underestimated. Friction within this initial touch point can have long-term effects on whether or not an individual becomes a sustainable supporter or even whether they become a supporter at all. There are a few key components to a great process: 1.     Mobile ready 2.     Asks…

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What To Do After Your Campaign Finishes

Your campaign is over, you’ve surpassed your goals and now need to do something with the campaign. Trouble is, cases vary. Sometimes you want to hide a campaign from search results, other times remove it altogether. The circumstances vary — as they should — with the nature of complexity and diversity in fundraising today. So…

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Email is King

Email is still the king in peer-to-peer fundraising. Even as transactions on social media continue to flourish, email remains a steady producer. This is why we take it so seriously. In the past our team has detailed some tactics on appropriate times to send emails alongside unveiling our conditional communication and auto-response options. But now…

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Donation Pages At The Click of a Button

This new Admin icon holds the key to some incredible opportunities. This newest addition enables clients to quickly launch donation pages to encourage contributions. This is all done by simply clicking the button and answering a few simples questions surrounding the campaign’s name, goal, etc. What’s more… after you launch, administrators can journey to the…

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Jerry Lewis and the MDA Telethon

Of all the trailblazers we’ve highlighted in our “Pioneers of Fundraising” series, Jerry Lewis is probably the most well-known for his impact amongst the broad population. Starting in 1949 with the very first telethon, Jerry Lewis became enamored with the enormous opportunity and in conjunction with his partner, Dean Martin, appeared to great acclaim. Following…

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