At times, fundraising pros need to be a project manager, accountant, marketer, and even, yes, a programmer that works with code. A significant portion of fundraising today deals directly with programming and technology.
By learning to code, nonprofit fundraisers will be able to minimize their costs and handle many of their day-to-day tasks on their own, freeing up their own IT team and partners to concentrate on innovation and development. Here are a few of the top benefits that learning how to code can help your fundraising efforts:
Updating Your Website
Your nonprofit organization’s website will need to be updated to give timely and accurate information. Rather than having to pull your development team off their current tasks, some basic programming knowledge will give you the information you need to be able to make changes to your website as necessary, letting your developers focus on your more complex technical needs.
Working With Developers
There’s nothing more frustrating than trying to explain a problem – especially an intermittent technical problem – when you really don’t understand what’s going on behind the scenes. Understanding programming will give you insight into the challenges that you’re experiencing so that your development team can address them faster.
Not only will this make it easier for you to communicate with your software developers and vendors, but it will also make it easier for you to find developers that you can trust and rely upon.
Understanding Your Possibilities
The more you know about programming and technology, the more you’ll be able to innovate with new ideas regarding your fundraising efforts. This works both ways – not only will you be able to brainstorm new, realistic, feature ideas, but you’ll also have a greater feel for what can’t be done or what would be too time and cost prohibitive.
Sending Newsletters and Email Blasts
Even something as simple as an emailed newsletter or blast often requires some knowledge of HTML to make it expressive. By learning to code, you’ll be able to send memorable emails to potential volunteers and donors.
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