When it comes to peer-to-peer fundraising fitness events, a promotional video can be a great way to get people interested in your organization’s cause and encourage new fundraisers to participate in your event. These videos do not have to cost a fortune. In fact, there are many successful nonprofit organizations that have used videos with a relatively low budget to promote run, walk, and ride events. Here are five great examples:
Arthritis Foundation – Join Us at Jingle Bell Run/Walk for Arthritis
The Jingle Bell Run/Walk for Arthritis is an annual event raising money for the Arthritis Foundation. One of the best things about this video is the testimony from those who suffer from arthritis and their families. The video also offers a brief glimpse at how the foundation has helped people and includes actual footage from the event. The ending includes a clear call-to-action asking viewers to find a run/walk in their community with the organization’s website.
The American Foundation for Suicide Prevention – The 2016 Overnight Walk
The Overnight Walk is an event raising money for the American Foundation for Suicide Prevention. This video helps establish an emotional connection with the viewer by showing the families of those affected by suicide who give their personal stories of why they walk. In addition, viewers get information about what the organization does and how it impacts the community. The video also includes a clear call-to-action telling viewers what to do next – “Register today.”
National MS Society – MuckRuckus MS
The MuckRuckus MS is an annual obstacle course event that raises money for the National MS Society. This is a great example of how a well-shot video can have a significant impact. The footage from real events shows how much fun participants have raising money for a good cause. The video concludes with a catchy phrase that is sure to stick in the minds of viewers – “It’s dirty work ending MS. Get filthy for a good cause.”
PKD Foundation – Walk for PKD PSA
The Walk for PKD raises money for the PKD Foundation, an organization committed to discovering treatments and a cure for polysystic kidney disease. This short, inspirational video opens and concludes with narration from a child. The video contains a clear message that those who participate in this fundraising event are helping provide a better future for those who suffer from PKD and their families. The end of the video offers a clear call-to-action asking viewers to “find a walk” near them with the organization’s website.
Cystic Fibrosis Foundation – Great Strides: Taking Steps to Cure Cystic Fibrosis
The Cystic Fibrosis Foundation created this video about the Great Strides walk. Much like the other videos, this one works to establish an emotional connection with the viewer by showing the different ways cystic fibrosis impacts individuals and their families, including both personal testimony and statistics. In addition, this video not only shows those with a personal connection to CF but also corporate sponsors discussing why they choose to support the cause. The end of the video asks viewers to “Register Now.”
These promotional videos are just a few examples of how nonprofit organizations can successfully connect with those who may be interested in participating in a fundraising campaign. A thoughtful and impactful video allows your organization to reach a mobile audience and support digital fundraising by increasing participation in these important events.
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