This is the second part in our “Before and After” series in which we compare specific features of our software with the same feature within our competitors’ product. In this post we’ll be looking at the main differences between our donation page and that of another peer-to-peer fundraising system.
The design of the donation page is arguably the most important interface of online fundraising. As online giving continues to see double-digit growth year over year, it becomes more and more critical to optimize your donation page. It has to be simple, easy to read and must instill confidence in the donor that their private information will be handled with the utmost security. Additionally, the page should also be mobile-friendly to allow donors the option to make a contribution from their phones or tablets.
The first screenshot below shows a competitor’s donation form. There are a number of things that are troubling about this form, but we will touch on just a couple. This image is actually the second page in the donation flow. On the first page, the donor chooses the amount to donate and is then directed to the pictured page. The page provides no indication of progress through the donation process. In fact, the user has no idea how many more steps they will be required to complete until they have actually made a donation.
It’s not obvious from the screenshot, but the text, format and colors do not match the rest of the site. The font is also rather small. For older donors, or those with poor eyesight, this page may prove difficult to read. Finally, as a rule of thumb, a donation page should only require donors to provide the minimum amount of information. By contrast, this form has 17 pieces of “REQUIRED” information, many of which are not necessary to complete the donation process!
In the next screenshot below, we’ll review RallyBound’s donation form. A few differences to point out between RallyBound’s form and the competitor’s include flow, readability and the number of required fields.
You immediately notice that RallyBound highlights the number of steps the user needs complete to make a donation. It’s as simple as 1,2,3! This form is also the first, and only, page in the donation flow. If a donor is looking for a specific fundraiser or team, a field drops down when the user clicks the box during Step 1. In Step 2, the donor can choose to add a message or make the donation anonymous. Again, with just a drop down. Lastly, the only required information is the bare minimum to accept the transaction, as well as the donor’s email address, which is critical if you want to reach out to a donor regarding other initiatives. Overall, the RallyBound donation page is a clean, user-friendly and effective launch pad for donors that want to make an impact but don’t want to navigate through a maze of pages and dozens of information fields to do so.
In our next post, we’ll highlight the user flow for fundraisers and how to effectively remove barriers to registration or donation.
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