In just four years, #GivingTuesday has expanded to include tens of thousands of nonprofit organizations, schools, individuals, and institutions. Whether an organization is using the #GivingTuesday spirit to host an event, do an special donation drive, launch a year-end giving campaign, or come up with a creative way to raise awareness, participation in the global day of giving gives them an opportunity to step outside of the box and engage supporters. Each of the following organizations are providing a way for donors to feel involved and impactful in a measurable way:
Michael J. Fox Foundation
The Michael J. Fox Foundation’s #GivingTuesday campaign is called “Fox It Forward” with a goal of raising $1 million through peer-to-peer fundraising by the end of November 29. The Rallybound-powered campaign has already surpassed a third of its goal with a week to go! The foundation has secured up to a $1 million match commitment for every dollar raised through #GivingTuesday to help it fund research for a cure to Parkinson’s disease.
The Bonnie Addario Lung Cancer Foundation (ALCF) is also using a Rallybound-powered campaign page for their #GivingTuesday fundraiser. With a $25,000 goal, the organization is directing their holiday season asks to a page separate from their evergreen donation page. The page includes two moving videos about the foundation’s work – November is Lung Cancer Awareness month, so each #GivingTuesday donation carries even more weight for the cause.
In addition to their #GivingTuesday campaign page, the ALCF has asked supporters to select them as the charity of choice on Amazon Smile during Cyber Monday shopping.
Like the Michael J. Fox foundation, the DC chapter of the literacy organization 826 has also secured a matching donation from the Kimsey Foundation for its $15,000 #GivingTuesday campaign, with matching donations extended through the month of November. 826 DC is using a social media poster campaign for donors and supporters to fill in and post why they support young authors.
The nonprofit is also using social media to give donors an idea of where their dollars can be used and how far a donation can go. In addition to the traditional donation page, 826 DC has tied-in an event with their #GivingTuesday fundraising. Taking the #GivingTuesday a bit beyond November 29, the organization is hosting a reading of their students’ stories, with all sales from the event counting toward the matching goal.
Tulsa Regional STEM Alliance
The Tulsa Regional STEM Alliance is using the attention of #GivingTuesday to focus on a specific ask of their supporters. The organization, which works with students and schools to promote access to STEM education and careers, is running a virtual book club this season. On #GivingTuesday, the organization is asking donors to order books for female students participating in their program to create a dialogue about under-represented groups in STEM.
They have created a specific #GivingTuesday Amazon wishlist with the book of focus Hidden Figures available for pre-order. With such a tangible ask, donors know that each of the books they purchase will reach a girl in the Tulsa STEM program.
The UN Foundation was one of the earliest partners of #GivingTuesday. The UN Foundation’s #GivingTuesday campaign this year highlights several of its initiatives: Girl Up (refugee education), Nothing but Nets (malaria protection), Shot@Life vaccine access), UNA USA (refugee children), and Cookstoves (clean cooking conditions).
The foundation has created a page with links to these various programs and provides alternative ways to encourage people to get involved. Every Tuesday at 1pm ET, the UN Foundation hosts a #GivingTuesday Twitter chat where they encourage people to get involved and share their giving stories.
Brooklyn Community Foundation
The Brooklyn Community Foundation is going big for #GivingTuesday. The foundation supports Brooklyn-based nonprofits doing work within the borough, and on November 29 is launching a 24-hour celebration of local giving that they’re calling Brooklyn Gives. It has selected 20 nonprofits which will receive matching grants up to $5,000 for each donation they receive.
On the Brooklyn Gives website, the foundation gives more information and donation buttons for each of the nonprofits or provides the option to donate directly to the Brooklyn Community Foundation, which will be matched and dispersed at the foundation’s discretion. On Tuesday morning, the campaign will kick off with a shopping event and meet and greet breakfast at Brooklyn Industries, with limited edition Brooklyn Gives T-shirts available and representatives from the various causes present to share their stories with the community.
Current Rallybound clients on Platform or Enterprise licenses can easily set up a standalone donation page to power their #GivingTuesday campaign. To learn more about how Rallybound can be used for #GivingTuesday and other year-end giving campaigns, please contact us!
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