Whether you prefer to dub it DIY (Do-It Yourself) Fundraising, IFP (Independent Fundraising Program) or 3rd-Party Fundraising, the power and temptation of alternatively hosted events/campaigns is palpable. During the P2P Forum this year, the topic permeated a variety of conference halls, bar rooms and hallway powwows. While many examples of success exist, many conversations circle back towards: Is it right for us? Can we manage it? ROI?
The encouraging part about the chatter is that the focus is on the right questions. Fundraising has become a wonderfully complex puzzle with unlimited potential and while piling on additional initiatives to stay relevant seems appropriate, slow implementation is best and must be weighed against competing priorities.
But having said that, here are a few points that underscore the urgency in your evaluation processes.
1. Low barrier to entry
With a variety of platforms in the market today, organizations of any size can launch or enable these programs with ease. One caveat is to identify if you want to control or centralize your brand as you provide DIY to your supporters. Consumer facing programs will most likely not. Enterprise platforms like RallyBound will.
2. Registration aids market research
Not a new idea, but coupled with point 4 & 5 you see the potency of your registration flow, questions asked and your communication process.
3. Revenue diversification
A diversified fundraising portfolio can be impactful, especially in protecting the integrity of traditional events yielding lower than forecasted returns, which may need additional focus and enhancements.
4. Non-core donor/advocacy interest
Each and every person is unique, so is the way they engage with your organization. Some may have been sitting eagerly on the sidelines or others are looking to impassion friends to take notice of they’re running habits and your cause is the catalyst. Whatever the case, they can now enter your ecosystem for further nurturing, immersion, and revenue.
5. Enlarged awareness net
It’s not just about those who donate or participate; it’s about the eyeballs and ears. Sometimes advocacy or engagement has a long tail. DIY can help.
6. Management ease provides huge potential for smaller organizations
The core of DIY is of course the independence from the organization. While you are the beneficiary of the efforts, you are not the administrator, fundraising therapist or any other function you may serve for traditional events. Once you provide the tools, you step back and focus on other tasks related to advancing your cause and programs.
These points are solely for evaluation purposes and should be accompanied with the larger needs of the organization. Start small if you need to, but don’t fear launching these capabilities to those within your circle. Some of the largest and most impactful campaigns of the last few years have been driven by DIY/IFP/3rd-Party programming. Charity:water and the ALS Ice Bucket Challenge ring a bell?!
Contact RallyBound to learn more about how we help launch your DIY Fundraising program!
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