What is marketing automation? In general terms, any time a user - whether a fundraiser or donor - completes a predefined action within a fundraising platform which triggers an automated response, that can be considered marketing automation. Responses can go directly to the user, such as emails, push notification or the awarding of achievement badges, while those and other actions may trigger data that nonprofit admins can use to reach out and fine tune their fundraising outreach. Many of the most successful fundraising campaigns use marketing automation to some degree. RallyBound offers a number of ways for nonprofits to implement marketing automation in their fundraising.