Marketing automation for fundraising campaigns

Let the system do the work for you so you can concentrate on building relationships with your supporters.

What is marketing automation? In general terms, any time a user - whether a fundraiser or donor - completes a predefined action within a fundraising platform which triggers an automated response, that can be considered marketing automation. Responses can go directly to the user, such as emails, push notification or the awarding of achievement badges, while those and other actions may trigger data that nonprofit admins can use to reach out and fine tune their fundraising outreach. Many of the most successful fundraising campaigns use marketing automation to some degree. RallyBound offers a number of ways for nonprofits to implement marketing automation in their fundraising.

Built-in automation

Our platform provides numerous opportunities for nonprofit admins to set up system events that can trigger emails and other actions. In addition to a wide array of standard triggers and placeholders, nonprofits can create custom email autoresponders. Achievement badges can also be added, which show up on a supporter's personal fundraising page. Not only can the triggers for these badges be customized, the design of the badges themselves can be tailored to match a nonprofit's style.

Achievement badges

Pardot

Through our deep integration with Salesforce, clients that have Salesforce's premium marketing automation product, Pardot, can create a seamless sync between their RallyBound data and Pardot.

Salesforce Pardot

MailChimp & Constant Contact

Among our dozens of integrations are email marketing platforms MailChimp and Constant Contact. Both services offer a number of ways to automate marketing processes, including drip campaigns and other advanced email functions.

MailChimp and Constant Contact