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Posts Tagged ‘email’

How to personalize nonprofit fundraising

As we’ve often said: peer-to-peer fundraising is hard work and requires a firm commitment from supporters. Savvy nonprofits understand this and use tools that not only make the fundraising process easier, but also personalize and reward fundraisers. Technology such as triggers and placeholders help automate personalized messages to fundraisers and keep them motivated throughout the…

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Drip marketing: 5 tips for nonprofit fundraising

All nonprofit professionals need to be familiar with drip marketing campaigns, a series of triggered emails that can be sent out to potential donors. Rallybound facilitates these types of campaigns both directly in our system and with integrations into third party email marketing systems such as MailChimp and Constant Contact. Below is a list of…

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Nonprofits can now create custom email autoresponders on Rallybound

Peer-to-peer fundraising is all about relationships. The relationship between fundraisers and donors, between team members, and between a nonprofit and its supporters. For some time, Rallybound has helped to automate email communications on our platform, sending out preset “autoresponder” emails based on actions taken and goals reached. In our latest update, we’ve taken this a…

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Email is King

Email is still the king in peer-to-peer fundraising. Even as transactions on social media continue to flourish, email remains a steady producer. This is why we take it so seriously. In the past our team has detailed some tactics on appropriate times to send emails alongside unveiling our conditional communication and auto-response options. But now…

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Gmail Tabs and Nonprofit Email Marketing

There is a lot of discussion lately on how Gmail’s new tab feature is affecting open and click through rates. After reviewing a few sources and some internal data, we are cautiously optimistic this will be a good thing for user engagement and email fundraising in general. Most importantly, we are optimistic about the effects…

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