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Posts Tagged ‘fundrasing’

Salesforce App and Integration

Many nonprofits struggle with using technology efficiently. Whether it’s software for operations, financials, etc., the lack of resources has proven a substantial hurdle to operating at the highest level. The process is challenging. Lackluster databases, faulty synchronization, slow donation processing and a less than optimized way to track donor data and keep in touch on…

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Anatomy of a Perfect Fundraising Campaign

Our goal is that you always hit yours. With that, we wanted to discuss key steps and stages to think about when preparing for your next campaign. PrePlanning  First things first: Set a goal. Not too high and not too low, and also, what will this goal achieve. From there, you can Develop the Brand-…

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Donor-First Perspective

This guest post written by David Grazer originally appeared on his blog. Follow him on twitter @GrazerDA Atop the list of concerns for most marketers is the need for a client’s brand interaction to be stellar from beginning to end. With technologies influx and ecommerce’ perpetual growth, the focus has quickly shifted over the last eighteen months from…

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Before and After: Donation Page

This is the second part in our “Before and After” series in which we compare specific features of our software with the same feature within our competitors’ product. In this post we’ll be looking at the main differences between our donation page and that of another peer-to-peer fundraising system. The design of the donation page…

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Gmail Tabs and Nonprofit Email Marketing

There is a lot of discussion lately on how Gmail’s new tab feature is affecting open and click through rates. After reviewing a few sources and some internal data, we are cautiously optimistic this will be a good thing for user engagement and email fundraising in general. Most importantly, we are optimistic about the effects…

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Three Ways Nonprofits Can Avoid Being Dumped into Gmail’s Promotions Tab

Chances are your newsletters are now being funneled into Gmail’s new Promotions tab with the recent inbox update. This is frustrating for marketers’ sales but for nonprofits trying to spread the message of their cause, this could be disastrous. Here are three ways to try to circumvent Gmail’s new inbox feature. 1. Request recipients add…

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A Note on Fundraising for Independence Day

Photo by ribellephoto The success of multimillion dollar projects funded on Kickstarter or Indiegogo has some nonprofits wondering how they too can leverage crowdfunding. It’s ironic because most nonprofit fundraising efforts have leveraged the masses for over 25 years; it’s called peer to peer (P2P). Peer to peer adds layers to the fundraising process and is…

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Quantifying Donor Impact

It is important in any type of communication for your audience to connect with your message. Nonprofits are constantly trying to cut through the noise and recruit more volunteers, fundraisers and donors. When making a specific ask, nonprofits need to quantify the impact their potential supporters will have on the cause.  For example: Donating $X…

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Let’s Start From the Beginning.

RallyBound grew out of Invision California in 2011 and has since been incubated under Prodege Inc. Originally, Invision worked with nonprofits to build websites and set up fundraising campaigns. Invision saw that nonprofits consistently had to rely on software engineers to customize and integrate with fundraising software. These software vendors supplied the infrastructure (at a…

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