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Posts Tagged ‘marketing’

Get millennials invested in your nonprofit fundraising

Research earlier this decade found that 78% of millennials are likely to stop donating if they don’t know how a donation makes an impact and 90% of donors would stop giving if they do not trust an organization. So, be transparent by posting how donations are being used and create graphics to show where funds…

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Drip marketing: 5 tips for nonprofit fundraising

All nonprofit professionals need to be familiar with drip marketing campaigns, a series of triggered emails that can be sent out to potential donors. Rallybound facilitates these types of campaigns both directly in our system and with integrations into third party email marketing systems such as MailChimp and Constant Contact. Below is a list of…

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Fundraising Predictions for 2016

As the year comes to a close, there are many things to be grateful for and many things to look forward to. Below are some predictions and insights that we believe can set your fundraising apart in 2016: Transparency around impact will continue to drive younger donors, so make sure to report Millennials and Generation…

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Aligning Digital and Analog for Fundraising Engagement

Technology is wonderfully transformative. It transports us great distances in seconds, makes education available at any time and compels us to expand ourselves and minds. But from a post to a tweet, interaction can come without ever meeting face-to-face. It is something that we tend to overlook, particularly in peer-to-peer fundraising, and shouldn’t take for…

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Be honest, You Love and Hate Virality

Virality: The elusive and agitating term. What everyone wants, but so few catch. It creates envy, a wanting to duplicate another brands sensation for organizational awareness. The interest is warranted. From celebrities to brands, these “movements” have made significant impressions, but they are not the be all and end all. We’ll address this later. For…

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Bill Graham and the Benefit Concert

Photo credit: Driving into work a few days ago, our COO Joe Magee was greeted by an NPR story on famed concert impresario, Bill Graham. While influential in the storied Fillmore Auditorium’s rise to prominence, he was also the father of the benefit concert. This sparked some internal deliberation about the evolution of fundraising…

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