In April 2016, Tour de Pink, the signature peer-to-peer fundraising event of Young Survival Coalition (YSC), held its inaugural South ride in Florida.

RallyBound was proud to continue to help this great organization, which supports young women affected by breast cancer, to find innovative ways to raise donations online.

When YSC first became a RallyBound client in late 2014, it was seeking:
  • A modern fundraising platform to increase participation
  • A well-designed system with an intuitive user interface
  • An open solution that could seamlessly sync with Salesforce
RallyBound's solution met these needs with:
  • A scalable tool to allow YSC to easily expand its fundraising efforts
  • Technology to allow it to leverage crowdfunding in nontraditional ways
  • The ability to allow YSC to manage data across all of its digital fundraising initiatives

"RallyBound is very reflective of the technology that people already use, which makes it easy for people to quickly set up a fundraising page, get started and get fundraising."

Kay Butts-Pruett

YSC Events Manager

Kay Butts-Pruett

Among other benefits, since switching to RallyBound, YSC's Tour de Pink has seen increases* of:

43%
in online
donations
38%
in registration
fees
23%
in average online fundraising for
3-day riders of its East Coast ride
66%
in rider registrations for the West Coast ride

Based on the success of its RallyBound-powered Tour de Pink microsites, YSC subsequently decided to move all of its online fundraising initiatives and campaigns over to RallyBound.


*All numbers are based on year-over-year growth from previous platform in 2014 to the RallyBound platform in 2015